Streetwise Partners are a non-profit based in Washington D.C, Detroit and Michigan, that focus their time on helping under-privileged people earn qualifications and build careers.
We were appointed by Streetwise to revitalise their brand and completely overhaul their website to create a more streamlined and cohesive journey for the people using their services.
Streetwise were happy with the idea behind their logo but it looked washed out and wasn’t fit for use on digital platforms.
We tidied up their old logo and created a new, more striking colour palette to help them stand out online.
Streetwise had an issue, that their old website was cluttered and difficult to navigate, making it hard for potential mentors or mentees to find the services they needed.
We stripped back their content, developed a new user journey, and built them a new website that really showcased their brand whilst still focusing on clarity and making it as easy as possible to find the information you’re looking for.
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